The role of corporate mascot?
the role of corporate mascot? Corporate mascot is the company's brand is the carrier of culture, mascots are designed, it is to make enterprises better suggestion and pour out the market or target customers, make the target object have a better understanding of the enterprise, thus to improve the status of brand in the eyes of its at the same time, also improved the brand grade and its market value. And that is the role of corporate mascot!
corporate mascot and the role of the brand image spokesperson, actually in principle is the same. Whether in any enterprise in the industry, its products are facing competition all the time. Maybe, you can say that my company's research and development department is very strong, the product can continuously along with the market demand and competition to enhance value, but if your company's brand has a certain influence in the market, the impact on product sales market is huge, in which brand image is a big competitive advantage.
brand effect needless to say, to promote the brand image and market influence becomes the key. Enterprises to promote the mascots made, though not the only way to enhance the brand image, but he is also a good choice. In what is now looking for star endorsement already moss-grown, under the condition of the company itself has its own source of image communication, a great help to carry out marketing activities. As a product, in numerous peer competition is not so easy. In a certain authority, according to a survey of consumer buying habits in the data with 70% of respondents in the face of many similar products, are often the first choice is to pick the brand, then according to the demand of oneself habit to slowly to understand the selected brand products really suitable.
this gives us a very important information, is a high brand image in the position in today's commodity marketing, buyers can directly affect the inherent consumption habits! How important it is visible, the establishment of brand image, corporate mascot, on its input costs a lot of celebrities to affordable compared to traditional, and their mascot image only for their own enterprise service, not like a star for multiple brand service, brand image on face was serious, don't work.
corporate mascot is not just an ordinary doll doll, to different people, it can play a different role. But the existence of the mascot, its purpose is only one, is subtly influence the ideas of the target population, in the certain social activities to let them make enterprises want to choose.