CCTV Animation Group was established to focus on short videos and animated films.
Dongguan Yourun Toys Co., Ltd. will be action for the plush toys staffed animals of the short videos and animated films
On January 5, 2020, CCTV Animation Group, a subsidiary of CCTV, was officially established in Beijing. CCTV Animation Group was established on the basis of the original CCTV Animation Company by gathering related resources from the main station. According to reports, CCTV Animation Group will focus on short videos and animated films, and arrange the entire industrial chain around the core IP accumulated by CCTV in recent decades, develop new products, explore new formats, and build an animation all-media platform. Spread new patterns.
At the launch ceremony on the day of the event, Cai Zhijun, general manager of CCTV Animation Group, released the group's major movies and key TV animation series projects, of which ten major movie projects were "Silk Road Story-Sea Map", "Panda and He Adventure" "," Lin Haixueyuan "," New Big Head Son and Little Head Dad "story series," Marshmallow and Cloud Mom "story series, live action movie" Where Dreams Start ". The ten major large-scale TV animation series projects include "Journey to the West", "Water Margin", "The Romance of the Three Kingdoms", "Little Screw", "Climbing to the Sky", "Hockey Cyclone", "Basketball Cyclone", "Chinese Myth Story" and live-action scenes. Play "New Big Head Son and Little Head Dad".
At the unveiling ceremony, Shen Haixiong, deputy minister of the Central Propaganda Department and director of the China Central Radio and Television Station, stated that the establishment of the CCTV Animation Group aims to guide young children, strengthen the originality of animation, develop high-quality IP, inherit and promote the excellent Chinese culture, and build a global The influential animation IP ecosystem has created an animation group with full media communication and operation of the entire industry chain, and has become the main force of the national animation team and "going global" in the Chinese animation industry.
Dongguan Yourun Toys Co., Ltd. will be action for the plush toys staffed animals of the short videos and animated films.
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